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Research papers

Silence behind the mirror

These two presenters are probably among those very few who can allow themselves to converse openly about the efficacy of using research and, in particular, qualitative research by clients. The reason is the 12-year-old unbroken partnership of the two...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Authors: Marta Hoffmann, Gábor Lajtos
Companies: Unilever, KANTAR TNS Malaysia
November 5, 2003
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Citation

Hoffmann and Lajtos (2003a, November 05). Silence behind the mirror. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/silence-behind-the-mirror